IDC – CenturyLink Buys Predictive Analytics Firm Cognilytics

CenturyLink’s acquisition of Cognilytics continues the transformation of CenturyLink with predictive
analytics assets. This deal puts CenturyLink into an early-mover position among telecommunications
firms. As IDC correctly predicted for the global telecommunications market in February 2014, big data and analytics did gain momentum in 2014 activities. Experimentation and a diverse set of initiatives
characterized 2014 telecommunications industry activities with big data and analytics technologies. With the advantage of 2014 experiences, telecommunications service providers (CSPs) are increasingly prepared to engage in business development and expanding in-house capabilities. This acquisition brings analytics expertise into the growing CenturyLink portfolio of IT and cloud expertise. Continue reading