Cognilytics Retail practitioners utilize the Cognilytics AVM™ model to direct the Big Data Tamers and Decision Scientists to deliver customized innovative yet monetize-able solutions

Constituent
Focus

Customer Lifecycle Analytics

CUSTOMERS

PRODUCTS

CHANNELS

Merchandising	Store Operations	Website Operations	Marketing	Customer Relationship
Product Sales Analytics and Visualization Market Basket Analysis Product Mix analysis; In-Stock Optimization New Product Launch Predictions Price Optimization	Task Execution Analytics Store Sales & Operations dashboards Workforce Optimization Loss Prevention Rules Firing & Alerts Site Location Optimization	Page Layout Analytics Personalized Home pages Personalized Product Recommendations Personalized email communication	MROI and Media-Mix Modeling Cross-sell, Up-sell recommendations Campaign mgmt. design, performance tracking Loyalty program management and optimization	Lifetime Value of Customers Customer Segmentation Profitability maps by customer segment Quality of Customer Service; CSR Knowledge Base and AI Cross-channel Customer Behavior

The Cognilytics AVM™ Model addresses key challenges faced by Retailers

CUSTOMERS	Which of my customers have the highest lifetime value? Which of my customers shop most frequently? Which of my customers have shopped most recently? Can I create groups of customers with similar profiles? What type of programs are most likely to engender loyalty among customers? How can I improve my customer service? What is the optimal staffing levels by time of year and channel?
PRODUCTS	What products are most popular? By channel, geography, time of the year, customer groups? What products are going out of stock and where? Predictions of how much of each new product is likely to sell by geography and channel What products sell best together? What's the optimal pricing of each product, at each stage of its lifecycle? What promotions are most likely to generate the most revenue/most profit? How can I customize and optimize product offers by customer?
CHANNELS	Analysis of sales by each channel (stores, web, phone) Which of my stores operate the best? What kind of workforce do I need for each of my stores? What store layouts work best? Can I layout specific stores to meet the needs of a particular types of customers? What's the best website layout? Which products should be on the home page? Can I customize the experience by customer? How can I personalize email communications to each customer? Where should I spend my next marketing dollar? What brings me the most bang for the buck?