Retail/CPG

Applying Big Data Analytics in the Retail and CPG Industries

Cognilytics is enabling Retail and CPG organizations to compete on analytics by providing end-to-end
TelCoMktsolutions that encompass customers, merchandise and channel analytics.  The insights gained from these activities will help drive more efficient stores and supply chain as well as higher customer lifetime value and satisfaction.

Cognilytics solutions and services will equip your managers and executives with the insight to drive bottom line results. They will have the information they need to:

  • Plan merchandising strategy and pricing
  • Optimize store operations, control inventory and drive store sales
  • Analyze sales by channel and personalize the digital experience of customers
  • Understand the sales driven by marketing tactics and where the next marketing dollar should be spent
  • Understand customer value, needs and behaviors to maximize customer lifetime value

Read more on how Cognilytics optimized customer lifecycle management through Predictive Analytics – CROSS-SELL, UP-SELL & PRODUCT RECOMMENDATIONS

RETAIL/CPG –  ANALYTICS SOLUTIONS MATRIX

Merchandising Store Operations Website Operations Marketing Customer Lifecycle Management
Product Sales Analytics and Visualization Task Execution Analytics Page Layout Analytics Media Mix Modeling Customer Lifetime Value
Market Basket Analysis Store Sales & Operations Dashboards Home Page Personalization Analytics Marketing Initiative Effectiveness Customer Segmentation
Product Mix Analysis; In-Stock Optimization Workforce Optimization Product Recommendation Analytics Marketing Attribution Cross-sell, Up-Sell Modeling
New Product Launch Predictions Loss Prevention Rules Firing & Alerts email Personalization Consumer Analytics Customer Retention and Reactivation Analytics
Price Elasticity Analytics Real Estate Site Analytics Cross-channel Customer Analytics Competitive Market Analytics Customer Service Analytics